Marketing Research Plan Essay Example | Topics and Well Written Essays - 1500 words

Small businesses failure in the UK

Acquaintance According with the Federation of Small Businesses (2012), â€Å"there are 4.5 million private ventures in the UK†. Their importance in the country’s economy is affirmed by insights from a similar association, uncovering that independent venture represent 99% of the considerable number of organizations in the United Kingdom.Advertising We will compose a custom basic composing test on Small organizations disappointment in the UK explicitly for you for just $16.05 $11/page Learn More They represent over 48% of the private segment turnover and utilize 58.8% of the individuals working in the private division. London is driving with the most elevated number of private ventures approximated at 748,000. The South East is second with 745,000 enrolled independent ventures. The number has been on the ascent in the ongoing past with more than 87,000 independent company enlisted in2010 alone. Indeed, even as this number goes up, the pace of disappointment is as yet dist urbing, and a reason for concern. In 2004 alone, private ventures in the UK enrolled a 43% disappointment rate (Small Business UK, 2012). As indicated by Federation of Small Businesses (2012), â€Å"the government perceives that private ventures are the foundation of the United Kingdom’s economy†. Joining general society and private areas together, every year, the independent companies speak to over 90% of the business firms. Over the most recent 15 years, 64% of all the news employments made in the UK have originated from the private companies. Besides, â€Å"small organizations produce multiple times a larger number of licenses per worker than enormous protecting firms; these licenses are twice as likely as huge firm licenses to be among the one percent most cited† (Federation of Small Businesses, 2012). The segments essentialness in the nation is additionally demonstrated by the way that they make the greater part the country’s non-ranch total national output originates from it. A large portion of the country’s cutting edge laborers are utilized in the private ventures. These incorporate the software engineers, concoction investigators, designers and researchers. Independent companies in the UK offer pay and accommodation to a major level of the investors.Advertising Looking for basic composition on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Learn More than half are locally situated, while 2% are establishments (Small Business UK, 2012). As indicated by similar measurements, independent ventures made up over 97% percent of all enlisted and recognized exporters in the nation in 2007. Around the same time, 30.2% of the realized fare an incentive in the United Kingdom was from them. Other than the monetary advantages that they offer the nation, private company have a political and social significance both locally and universally. They have been found to make hu ge commitments to the conservative and outside connections between the UK and different countries, particularly with a large portion of the modernly progressed and creating countries including the United States. Independent ventures are considered as one of the significant main thrusts of financial improvement in the nation. Since independent ventures invigorate private proprietorship and business enterprise aptitudes they create increasingly imaginative chances (Repa, 2010) They offer security since they are adaptable and adjust to changing business sector request and gracefully circumstances without any problem. Audit of significant writing demonstrates that numerous worldwide organizations and governments have recognized the significance of keeping up sound and steady development gauges in private companies (Kakkar, 2009). Nonetheless, there exist not many subtleties of the procedures suggested by earlier research. Arrangement of administrations, data and backing for private comp anies isn't all around characterized in a large portion of the past examinations. Nature of independent company, changing examples of business and changes in monetary condition are seen as a portion of the purposes behind absence of center in the examination (Trevino and Katherine, 2011). Nature of private companies The commitment to current financial life by the little undertakings is noteworthy and can't be overlooked. In a significant number of the progressed industrialized countries, the improved portion of commitment to the financial development is the solid proof for their noticeable spot in changing the monetary profile of these countries. Accessible data from government insights has demonstrated that disappointments are more typical in private ventures than in bigger organizations, maybe from the way that huge organizations have the ability to deal with dangers and possibly risky vulnerabilities. â€Å"It is recognized that such high frequency of disappointment isn't fundam entally in light of the fact that the little undertakings attempt increasingly hazardous business errands; but since of unacceptable administration and usage courses of action in little businesses† (Koeng and Root, 2006).Advertising We will compose a custom basic composing test on Small organizations disappointment in the UK explicitly for you for just $16.05 $11/page Learn More Effective administration of methodology in private ventures faces significant difficulties from the reality they are progressively helpless and presented to vulnerabilities and changes in the business sectors. Undoubtedly, the proprietor is viewed as the focal and prevailing on-screen character according to any proposition for changes in the structure or activities of private ventures. Numerous inquires about point out the individual qualities and needs of the proprietors as the determinants of culture, social relations and disposition of the little endeavors. In light of such attributes, private compa nies could be portrayed as associations that need to battle for endurance. These associations have the proprietors as the capable people to deal with a few issues influencing the business simultaneously (Tsai and Wen, 2009). The proprietor chief gets critical piece of his character from the venture. The individual qualities and convictions of the proprietors structure the rules for the improvement of independent companies. The administration style of proprietors of private companies is regularly a man centric one, and thus it is personality driven and activity situated (Longenecker, 2010). Reasons for disappointment among independent venture Cash stream issues The most critical test among little business visionaries is having a solid and overseeing income. Every day (2011) calls attention to that â€Å"many organizations battle through poor income management†. Indeed, even where great aptitudes are accessible, not exactly enough monetary assets make it difficult for them to h old up under any organic products. A typical mix-up among private company individuals is starting a new business with the specific sum expected to fire up, and here and there even less. At the point when the business isn't beneficial quickly, there is no cash to provide food for costs and cook for the everyday costs of the business. The outcomes are either aggregated obligations at an early age of the business, or disappointment at a beginning period. Poor business arranging Daniels (2010) advices that â€Å"a field-tested strategy should cover angles, for example, showcasing, fund, deals and advancement plans, just as definite breakdowns of expenses and benefit predictions†. Tragically, independent ventures do not have an exhaustive arrangement and all the more frequently forget about the significant parts of a business.Advertising Searching for basic composition on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Find out More For instance, an arrangement that needs heading on expenses and costs will most likely be unable to support itself paying little heed to how well promoting and deals were arranged. In the UK, an extensive number of entrepreneurs are youthful and may do not have the genuinely necessary degree of experience to address a portion of the difficulties that emerge from lack of common sense. The outcome is the failure for independent ventures to experience any difficulties that emerge. Poor advertising Understanding a market is central for organizations that plan to build up a dependable nearness in any market. For a business to be fruitful, they need to comprehend and address the issues of their customer base. At the point when this is inadequate with regards to, assets spent to present items and market won't bear any positive outcomes for the business. Moreover, private companies in the UK experience the ill effects of firm rivalry since most ventures are very serious. Absence of adequate supports makes it much increasingly hard for them to put resources into getting markets and even contend viably. The greater part of them additionally need appropriate dispersion stations and can't make a steady progression of products or administrations to the focused on customer base. Absence of accounts According to Barreto (2007), â€Å"insufficient money frequently implies that organizations can't accept open doors accessible to them, or need to bargain going for significant expense answers for issues, instead of lower cost ones that would yield more noteworthy serious advantage†. In the UK, the legislature perceives the importance of the independent companies by offering various types of help. This is through awards, money related counsel and data, just as making credits progressively accessible to little business people. Awards are today increasingly accessible through the administration and other non-legislative associations. Data and guidance are basic since most ind ependent ventures experience the ill effects of poor money related administration, terrible credit and powerlessness to continue the significant expenses in the beginning of business. Inability to grasp new advances Inability to grasp new turns of events and innovations emerges from an absence of budgetary assets. At an age when innovation is developing so quick, hauling behind may cause more mischief than a business could envision. In a quick evolving world, driving financial specialists are those that entrance to present day arrangements and ability to utilize them furthering their potential benefit. Youthful business may endure frail and unpracticed ability to oversee changes that happen excessively quick undoubtedly. Issues of wellbeing â€Å"The issues that surrou

The DC IELTS Essay Sample Will Help You Succeed In Taking The Exam

The DC IELTS Essay Sample Will Help You Succeed In Taking The ExamDC IELTS is one of the test preparation guides that has brought many students a lot of success in the English language. But, if you are not going to use the book it would be useless for you. You need to make use of the book in order to master the basics of the test. This will help you prepare for the test and also make you understand the material better.The DC IELTS also includes an essay that tests your knowledge about the material. This will help you develop your knowledge further about the material so that you will be able to answer the question based on your knowledge. The IELTS essay samples will help you to avoid spelling mistakes and will help you figure out the right answer to the question.A good essay sample should not only be written from your own point of view. You have to combine your knowledge with the text that you are supposed to answer. You also have to use the right grammatical and sentence structures. All these things are very important because the IELTS assessment would focus on your general knowledge rather than your knowledge of the subject that you are studying. The book has some sample questions and you can study them to improve your writing skills.The DC IELTS is more about English grammar and sentence structure than anything else. The focus of the exam is on how you can express yourself using the correct grammatical structures and correct sentence structure. The wrong structure may mislead the examiner and might affect your overall score. The IELTS has numerous essay samples that test your knowledge on the material.You also need to have an internet connection and a computer in order to practice the question papers and the essay samples. There are various types of books available on the internet. Some of them include different versions of essay and question papers and some of them include sample essays as well. The book also provides you the sample flashcards. The problem with these types of books is that they provide you a lot of information but you still need to take them for a test.In addition to this there are many websites that provide you with the actual book and all the information that you require about the essay. They also have the actual paper so that you can practice writing on it. Most of these websites also provide you with the online version of the essay and you can access the page with the sample essay.When you take the exam for the first time you have to choose the essay paper that you want to write and then you need to go back and review it over again. You have to know all the information regarding the material and the answers.The essay sample will allow you to become familiar with the material and you will be able to master the material easily. It will help you a lot in preparing for the exam.

Substance Abuse In America - Free Essay Example

Sample details Pages: 7 Words: 2022 Downloads: 6 Date added: 2019/08/16 Category Health Essay Level High school Tags: Substance Abuse Essay Did you like this example? Substance abuse has always had a constant presence in American culture but was never seen in the limelight. The society has always talked down on its victims and tried to shield the youth away. According to research, throughout the past four generations, every generation had addiction problems and this shielding process hasnt helped. Don’t waste time! Our writers will create an original "Substance Abuse In America" essay for you Create order The youth and parents should be informed about the risks of substance abuse and schools should be taking on a larger role, instead of shying away from the problem. Since using substances at a young age can increase your risks of being addicted later on in life and change your brain structure, which can lead to triggering mental disorders, disabilities, and health problems. Not to mention the glorification of substances in the media has led to the youth normalizing them. Substances throughout the years have been incorporated more and more into our culture. In the past four generations, Millennials have been close to first in use of every substance and normalizing has done nothing but worsen the problem. Understanding substance abuse and its causes are one of the main problems of this issue. Most people if not involved tend to tune out information and think of addicts as outsiders. When people think about substance abuse or drug addiction, in general, most people try to stereotype but in recent times, substances have been normality for the population and especially the youth. People that look sober could be abusing substance in their life. Their substance of choice could range from illegal drugs to substances like alcohol and tobacco. Their choice completely depends on the user. Some people abuse substances for their enjoyment, some abuse for what they have gone through in life, and some do it for both reasons. These reasons can go as in-depth as the consumers gender. For example, Marijuana is used more by males and this goes for most other addictive drugs. Similar to other addictive drugs, fewer females than males use marijuana.(Substance use in Women 2018) Another example of this c an be seen in women. They are more likely to use prescription pills than men. A couple of reasons for this can be that women go through more pain than men. -women may be more likely to take prescription opioids without a prescription to cope with pain,-(Substance use in Women 2018) Women also have more access to prescription drugs -because women are also more at risk than men for anxiety and insomnia, it is possible that women are being prescribed more of these types of medications;(Substance use in Women 2018) Just like weve mentioned earlier their experiences could lead to them to abusing substances. An example of this can be seen in a specific study done on teenagers stating that -male high school students who smoke marijuana reported poor family relationships and problems at school-(Substance use in Women 2018). Going through trauma during their childhood can also lead to them abusing substances. The risks of substance abuse increase drastically for adolescents before their mid-20s   because of the probable influences of that substance having on their developing brain. Recent research has indicated that adolescent substance users show abnormalities on measures of brain functioning, which is linked to changes in neurocognition over time.(Squeglia 2009) They have also stated that Substance abuse during this time can have impacts on hippocampal volume, prefrontal cortex volume, white matter volume, and its quality, and brain blood flow. (Squeglia 2009) Adolescents abusing substances can also have different changes in brain function and structure. For example, -heavy drinking during adolescence can lead to a decreased performance on cognitive tasks of memory, attention, spatial skills, and executive functioning.(Squeglia 2009) Not only affecting performance but also embedding that substance into the brain. Studies have also shown changes similar to heavy drinking with the use o f Marijuana which is one of the top substances being used by the youth. All of these changes can differ from user to user according to their genetics, environment, amount of use, etc. One thing certain is that substance using adolescents differ from non-substance users. In areas such as neuropsychological performance, brain tissue volume, white matter integrity, and functional brain response.(Squeglia 2009) Substance abuse on top of changing the users brain structure can expose the user to other mental disabilities and health problems. For example, tobacco smoke can cause many cancers, methamphetamine can cause severe dental problems, and that opioids can lead to overdose and death.(Drugs, Brains, and Behavior: The Science of Addiction 2018) Substance use and mental disabilities can in some cases coincide. In some cases, mental disorders such as anxiety, depression, or schizophrenia may come before addiction; in other cases, drug use may trigger or worsen those mental conditions,-(Drugs, Brains, and Behavior: The Science of Addiction 2018) Some users end up taking these substances to reduce the symptoms of their illnesses which worsen their mental disorder in the long run. The National Bureau of Economic Research states that -mental health disorder patients are responsible for the consumption of: 38 percent of alcohol 44 percent of cocaine 40 percent of cigarettes.(The Connection Betwee n Mental Illness and Substance Abuse 2018) There is an obvious relation between substance abuse and mental health disorders and any combination of the two can develop with their own causes and symptoms. The most common issue is because people try to self medicate. For example, people self-medicate for reasons such as depression The depressed patient who uses marijuana to numb the pain.(The Connection Between Mental Illness and Substance Abuse 2018) or for having low energy The patient with low energy and lack of motivation who takes Adderall, cocaine or crystal meth to increase their drive to get things done.(The Connection Between Mental Illness and Substance Abuse 2018) Although these can be seen as temporary fixes, using substances only leads to more problems. Adolescents being influenced into drug abuse can also be seen in many examples. In an excerpt from Improving Cultural Competence. The author talks about a college student living in San Diego who is being sent to treatment. The student named Lisa talks about her use of substances starting at the age of 15 with Marijuana. The use of this substance started, she states In her first year of high school,-(Improving Cultural Competence 2014) because -she had difficulty fitting in.(Improving Cultural Competence 2014) This goes along with substance use being correlated to something happening in their life. In this example, Lisa uses Marijuana because she is having trouble fitting in with others. As the excerpt continues we figure out that Lisa moves onto ecstasy when introduced to it by her new found friends. This shows the influence of others and the influence of the surrounding culture. Lisa during her treatment states, -that she has long felt neglected by her parents, who are too intereste d in material things. She sees her drug use and that of her friends as a rebellion-(Improving Cultural Competence 2014) This is another example of a problem in her life that causes her to turn to substances. Lisas family neglecting her and favoring materialistic things turns her to cope with that problem by using substances. Lisa also does not believe that she has a problem which is an issue most users face. Surveys which were done through 2005 to 2008 by a national survey show that about 95 percent of people needing treatment thought that they did not need it. During this generation, the media has also played a big role in not only influencing but also glorifying and normalizing substances to the youth. These influences have come from music to social media to advertisements and branches out to many more outlets. For example, rap music since the 1980s had rappers mention substances in their music. A study done by the University of California, Berkley points out that these mentions had risen over time from 1979 to 1997. About 19 percent of songs in the late 1980s made references to substance abuse while during the 1990s, the percentage was up to 69 percent. These mentions only influenced adolescents, creating motivational factors to be like the rappers. Alcohol also was another substance being used heavily in music which also had influence. The music does not cause teens to drink, but it can influence them to do so, said Beeson.(Gonzales 2017) who is a licensed professional counsel for Northwestern University. These mentions dont only influe nce but create a culture around their music. Nowadays, the mentions of substance abuse in a rap have declined but another genre has risen. Research done by Addictions.com states that country ranked first with an average of 1.6 drug mentions per song. Rap came in last with less than 1 mention on average,-(Scaccia 2017) Music although playing one of the key roles isnt the only part of media influencing adolescents. Advertisements of alcohol and tobacco also play a big role in influencing the youth. More than $25 billion per year is spent on advertising for tobacco, alcohol, and prescription drugs, and such advertising has been shown to be effective.(Pediatrics 2010) Having advertisements on products like tobacco and alcohol normalize activities like drinking and smoking. Research reveals that advertising may be responsible for up to 30% of adolescent tobacco and alcohol use.(Pediatrics 2010) Tobacco being one of the top dogs spends an estimated $15 billion per year on advertising. The industry since the 60s had their own agenda to attract underage smokers and since then it has worked. For example, Given the demographics of smokers, half of them had started smoking by the age of 13 and the rest by the age of 19.(Pediatrics 2010) According to 2009 Monitoring the Future study, nearly half of all teenagers have tried smoking, as have 20% of all 8th-graders.(Pediatrics 2010) These advertisements rat ionalize smoking by showing its users as young, healthy, and adventurous. Since the ban on cigarette commercials on Television, teen magazines have the most of the advertisers. Nowadays, tobacco can also be seen in vape form and is being advertised on social media. Alcohol also being another behemoth in advertising spends roughly around $6 billion annually. Its advertisements similar to tobacco, shows young people have the time of their lives. Unlike the tobacco industry, alcohol can run commercials on Television and much of the advertising is done while teenager specific shows and sports are on air. Currently, teenagers are 400 times more likely to see an alcohol ad than to see a public service announcement (PSA)-(Pediatrics 2010) Now knowing substance abuse, its dangers, and its glorification in the media, we can look at why our attempts at solving this issue have failed. Most media-based efforts are campaigns which never base their message on established theories but only the obvious answers. Most campaigns are often manipulative and use fear-based appeals, which make unrealistic threats while successful media campaigns do the opposite. They always base their campaigns off of established theories of persuasion, and not common sense. They are usually using subtle messages, often appealing to parents and trying to involve larger efforts made by communities and schools. For example, The Parents campaign was one of the most successful campaigns that adolescent drug abuse had seen. This campaign was a smaller scale national campaign which informed the parents and made them monitor children more closely. Campaigns which are more about the users tend to work better than ones which arent. Campaigns instead of tellin g users to Just say no they need to be more personal with the issue. Adolescent substance abuse needs to have efforts made by not only the campaigns but large communities for them. A change in culture needs to happen, and everyone needs to be informed and mainly accept this problem. Substance abuse has always been a part of American culture throughout history. Every generation with its own set of problems. One thing they all have in common is the lack of knowledge. The youth and parents need to be informed about substance abuse in general, and schools need to take a bigger role. Since using substances at a young age can increase the users risks of becoming addicted, and triggering mental disorders, disabilities, and health problems, adolescents need to be prevented from using substances. The glorification in the media needs to be toned down and come with information.

Organizational Culture and Berkshire Hathaway - 5269 Words

BANKING ACADEMY OF VIETNAM BTEC HND IN BUSINESS (ACCOUNTING) ASSIGNMENT COVER SHEET NAME OF STUDENT Hoang Nang Le Minh REGISTRATION NO. F06 - 090 UNIT TITLE Unit 3: Organisations and Behaviour ASSIGNMENT TITLE Berkshire Hathaway ASSIGNMENT NO 1 of 2 NAME OF ASSESSOR Ms Le Thu Hanh SUBMISSION DEADLINE I, ___________Minh_______________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. _______________Minh_________________ _________________________ Signature†¦show more content†¦His purchase of the National Indemnity Company marked the company’s first venture into the insurance market, which proved to be very successful. The last Berkshire Hathaway plant was closed in 1985. Buffett continued to direct Berkshire Hathaway into other investments, which led them to owning brands such as Dairy Queen, Clayton Homes and MidAmerican Energy Holdings. Currently, Berkshire Hathaway stands as the most respected company (Forbes 2007) and currently has the world’s richest man as its CEO and largest shareholder. Berkshire Hathaway is also one of the few companies that have reached the $100,000 share price. Note as of 2012: Berkshire Hathaway (Berkshire or the group) is diversified holding company engaged primarily in the provision of insurance and reinsurance products and services. Additionally, the group is engaged in non-insurance businesses including utilities and energy, finance, manufacturing, service and retailing. Berkshire has overall 76 operating businesses. The group primarily operates in the US. It is headquartered in Omaha, Nebraska and employs 270,858 people. The group recorded revenues of $143,688 million in the financial year ended December 2011 (FY2011), an increase of 5.5% over FY2010. The operating profit of the group was $15,314 million in FY2011, a decrease of 19.6% over FY2010. 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Stroke Essay Example For Students

Stroke Essay Table of ContentsDefinition2General Information3TypesIschemic Stroke4Hemorrhagic Stroke5Stroke Warning Signs.6Risk FactorsTreatable Risk Factors7How a CVA is Diagnosed8Medical TreatmentEmergency and Rehabilitation.9Prevention and Prognosis10Effects of Stroke11Common Problems and Complications12Statistics13Cost Of Stroke to the United States14Final Data for 200014Key Terms15DefinitionA cerebrovascular accident more commonly known as a stroke or brain attack is the term used to describe the sudden death of brain cells in a localized area due to inadequate blood flow. In order to woke the brain needs a constant supply of oxygen and nutrients. This supply is carried to the brain by blood through the arteries. If part of the brain is deprived of blood for longer than a few seconds brain cells can die. A stroke causes loss of function, sometimes permanently, in the part of the body that is controlled by the damaged part of the brain. General InformationA stroke occurs when blood vessels in the brain burst spilling blood into the space surrounding brain cells, or when the blood supply to part of the brain is blocked thus a stroke is known as a cerebrovascular accident (cerebro refers to a part of the brain vascular refers to the blood vessels and arteries.) In the same way that a person suffering a loss of blood flow to the heart is said to be having a heart attack, a person with a loss of blood flow to the brain or sudden bleeding in the brain can be said to be having a brain attack. Blood flow to the brain tissue can be hampered in two ways, one the vessel ruptures, causing blood to leak into the brain. Hemorrhagic is the term used to describe bleeding into the brain or the spaces surrounding the brain. In the second the vessel clogs within Ischemic is the term used to describe the blockage of blood flow and loss of oxygen and nutrients for brain cells. Blood clots are the most common cause of artery blockage. The process of clotting is necessary and beneficial through out the body because it stops bleeding and allows repair of damaged areas of arteries or veins. However when blood clots develop in the wrong place within the artery they can cause devastating injury by interfering with the normal flow of blood. Clots most often form due to Atherosclerosis. In Atherosclerosis cholesterol containing fatty deposits (plaques) build up over time on the inside of the artery walls. This accumulation narrows, hardens, and roughens the inside surface of the arteries. Turbulent blood flow around deposits of plaques trigger clot development. Ischemic StrokesA Ischemic stroke occurs when a blood clot blocks an artery either in the brain itself or in the neck. These blockages stem from three conditions; the formation of a clot within a blood vessel of the brain or neck, called Thrombotic; The movement of a clot from another part of the body such as the heart to the neck or brain called embolism; or a severe narrowing of an artery in or leading to the brain, called stenosis. Thrombotic stroke occurs when a blood clot forms in one of the cerebral arteries that stays attached to the artery wall until it grows large enough to block blood flow.Cerebral Thrombus occurs most often at night, or early in the morning. In most instancies the underlying cause is Atherosclerosis. Cerebral thrombosis is often preceded by a transient ischemic attack, or TIA, sometimes called a mini-stroke. In a TIA, blood flow is temporarily interrupted, causing short lived stroke like symptoms.This kind of Ischemic stroke accounts for 60% of a stroke cases. Embolic stroke is another common form of Ischemic stroke. It can occur when a clot, or small piece of plaque formed elsewhere in the circulatory system breaks free.This free roaming clot travels through the bloodstream until it reaches vessels too small to let it pass. This kind of stroke accounts for 20% of all strokes. In most instancies the underlying case is Atrial Fibrillation. A disorder of the heart beat. The heart doesnt completely empty the blood from the chambers. This stagnant blood forms clots that break off and inter the circulation. Atrial Fibrillation is a factor in about 15% of Embolism stroke.The risk of a stroke from atrial fibrillation can be dramatically reduced with daily use of

Saipo The Project Identity

Mission The mission of Saipo Company is to provide people in developing regions with the products of the soap recycling process because of the observed lack of inexpensive hygiene products in many countries globally. Thus, the practical goal of the company’s work is to cooperate with soap producers round the world to recycle the leftover or expired soap materials to distribute the products in developing countries.Advertising We will write a custom essay sample on Saipo The Project Identity specifically for you for only $16.05 $11/page Learn More Brand Value Saipo Company focuses on providing the unique products and services which are interesting not only for the potential customers as the product’s target audience but also for the company’s partners and shareholders because of expanding the possibilities for combining the elements of profitable and charitable activities. Combining the efforts of giant producers of soap and contributi ng to the increase of shareholders’ gains, Saipo is the potentially most recognizable producer of soap in developing countries because of the products’ availability and social mission. The customers’ perception of the brand depends on the actual provision of inexpensive soap products in developing regions to determine the market and target audience of Saipo products. Saipo explores the new market segment with the help of effective strategies. The brand recognition as well as brand value can be discussed as depending significantly on orienting to innovation and creativity along with following the people-oriented culture and strategy. The demand for hygiene products globally affects the unique mission of Saipo Company which is the contribution to improvement of living conditions in developing regions while affecting availability of soap products. The Impact of Readings To work out the effective name for a new company, it is necessary to focus on the creative appro ach. The role of creativity in the project identity and product development is emphasized in the research by Brattstrom, Lofsten, and Richtner. Thus, the research’s results influenced the process of developing the name and the further focus on the effective mission statement because the authors presented the detailed description of the product development process (Brattstrom, Lofsten, and Richtner 744).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nevertheless, the development of a mission statement requires the concentration on the specific goals, functions, activities, and strategies followed and performed by the company. Paying attention to the research conducted by Cheung, Wong, and Lam, it is important to note that goal clarity and the focus on innovation along with creativity are the important factors to influence the brand’s success (Cheung, Wong, and Lam 690). That is why, these aspects should be taken into consideration while developing the effective mission statement. To develop the points associated with brand value, it is necessary to refer to the elements of the company’s organizational structure, culture, and performance in order to distinguish the aspects which contribute to the company’s uniqueness. The article by Cheung, Wong, and Lam and the research by Rauniar and Rawski are important to answer the questions about the Saipo Company’s mission, goal, and particular features of the enterprise’s performance with orienting to the profitable and charitable activities (Cheung, Wong, and Lam 690-691; Rauniar and Rawski 939). The readings on the aspects of the project development and specific organizational structures of companies to succeed within the market and industry are useful to decide what details should be accentuated in the mission and brand value statements to attract the target audience and potential i nvestors. Works Cited Brattstrom, Anna, Hans Lofsten, and Anders Richtner. â€Å"Creativity, Trust and Systematic Processes in Product Development†. Research Policy 41.1 (2012): 743-755. Print. Cheung, Sai On, Peter Wong, and Anna Lam. â€Å"An Investigation of the Relationship between Organizational Culture and the Performance of Construction Organizations†. Journal of Business Economics and Management 13.4 (2012): 688-704. Print.Advertising We will write a custom essay sample on Saipo The Project Identity specifically for you for only $16.05 $11/page Learn More Rauniar, Rupak and Greg Rawski. â€Å"Organizational Structuring and Project Team Structuring in Integrated Product Development Project†. International Journal of Production Economics 135.1 (2012): 939-952. Print. This essay on Saipo The Project Identity was written and submitted by user Reece Diaz to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Buy Or Build Decision Support System Example

Buy Or Build Decision Support System Example Buy Or Build Decision Support System – Coursework Example BUY OR BUILD DECISION SUPPORT SYSTEM In the wake of globalization, the cost of managing an organization in regard to products supply and logistics has become central in determining success. This has led to increased research on how to make informed decisions on which method to adopt as far as purchasing and supply chain is concerned. With the emergence of information and communication technology integrated supplier selection system, efficiency is possible and profitability is achievable (Lee, et al. 2006). It is worth to note that selection of the supplier is currently a pertinent decision as regards supply chain management for various industries and particularly processors and manufacturers. The issues to be dealt with therefore revolve around establishing an effective supplier network management. This constitutes supplier selection criteria identification, selection decision on the supplier and supplier progress monitoring.Decision support system involves integration of a supply an d logistic model in which accurate, quick and efficient decisions can be reached. Building a decision support system is both economical and sustainable. Opting to build rather than buy helps the organization in minimizing the risks associated with procurement section in preference to routine outsourcing on order-placing. Grey relational analysis (GRA) model is one of the widely used applications (Lee, et al. 2006). As it seeks to evaluate the supplier, it captures the quality of the product, purchase price, date for delivery, and quantity demanded. The simple steps to make appropriate decision regarding application are as shown below.Set objectivesIdentify alternativesEstimate costsConsider the availability of skilled human capitalCollect data and analyzeCalculate the grey relational gradeDetermine the best supplierThe above highlighted steps will help in building a decision support system that will remain profitable and sustainable by the organization.ReferenceLee, J., & Internatio nal Workshop on Data Engineering Issues in E-Commerce and Services, DEECS. (2006). Data engineering issues in e-commerce and services: Second international workshop, DEECS 2006, San Francisco, CA, USA, June 26, 2006 : proceedings. Berlin [etc.: SpringerLink [host.

How To Nail Product Positioning With April Dunford

How To Nail Product Positioning With April Dunford The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you position a product or service can make or break your company. Stop right there. Forget everything you thought you knew about product positioning. Connecting your product or service with buyers is not a matter of following trends, selling harder, or trying to attract the widest customer base. Today, my guest is April Dunford, who has launched more than a dozen products and shares some of the biggest mistakes that startups, marketers, and entrepreneurs make with product positioning. Also, she’s the author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. April’s book describes her point of view on positioning and offers a step-by-step process to perfectly position your product or service. Career Change: Fake it til you figure it out. How hard can it be? Do it right, and the company grows quickly, gets acquired; you get bored and do another startup Definition of Positioning: How to win at doing something that a well-defined market cares about Perfect marketing execution won’t save you from weak positioning; marketing execution and results are only as good as positioning that feeds into them Who should decide the positioning for your product? Everybody Siebel Story: Too small to buy out beyond a billion dollars Positioning Pitfalls: People don’t do positioning deliberately; and when they try to fix it, they don’t follow a process but wing it or write a â€Å"Positioning Statement† Positioning Statement Components: Who’s your competitive alternatives? What are the unique capabilities or features that your product has? What’s the value that those features can enable for customers? Who’s my target customer? Is this a market that I’m going to win? Signs of weak positioning include: How a customer reacts to your product/service They compare you to a non-competitor; not in the right market Customer knows what you do, but not the value or why they should careLinks: April Dunford Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by April Dunford: â€Å"Not only is positioning a thing I should figure out, its potentially a super powerful thing.† â€Å"Two years after graduating from engineering, Im running this great big marketing team. Its global. I’ve got this giant budgeteven though I was completely unqualified for it.† â€Å"I focus on positioning, mainly because I think people do a really terrible job at positioning. Theres not many people that know how to do it right.† â€Å"A shift in positioning can totally result in a shift in the product roadmap, a shift in your pricing, a shift in a way you sell, a shift in your channels.† You see signs of weak positioning across your entire sales marketing funnel, but often the place where it’s most obvious is looking at how a customer reacts when they first encounter your product or your offering.

Stereotypes in Advertising Essay Example | Topics and Well Written Essays - 1750 words

Stereotypes in Advertising - Essay Example This paper shall now discuss stereotyping in advertising. It will first explain what stereotyping means; second, it will show two different examples of stereotyping (gender and age); and third, it will discuss the role of stereotyping in future advertising. Stereotyping is about sharing beliefs and values, based on personal qualities, personalities, behaviour, and traits distinct to a specific group of people (Gafencu-Bandiul, 2006). Stereotype was first used by Lippmann in 1922 in psychosociological applications where he evaluated images of the mind needed in order to sift through complicated and objective realities (Gafencu-Bandiul, 2006). At present, most researchers in psychology declare with the definition used on Leyens and colleagues (1994) who suggest implicit discussions on personality seen for specific groups of people. In terms of personalities, stereotyping relates to associated variables, mostly visual and unique, variables which assist cognitive functions. In the same vein, the direction of data from the environment supports these stereotypes (Gafencu and Bandiul, 2006). Expressing stereotypes is based on premises where behaviour is based. However, as pointed out by Cuddy and colleagues (2009) this often is not confined to behaviour alone, but on the way people express and support stereotypes within groups. Language used to describe what is observed may sometimes be different from the abstract concepts. Speech is sometimes applied to image, not so much on the written language; however stereotypes can also be manifested through written speech, film, sports, concerts, and advertisements where the stereotype would impact significantly on utterance (Gafencu and Bandiul, 2006). There are numerous gender stereotypes across the world. Due to globalization trends around the world, consideration unification of these stereotypes has been seen. Social trends like women’s emancipation, feminism, and the thirst for human rights have

The war between US and Iraq Annotated Bibliography

The war between US and Iraq - Annotated Bibliography Example Through such process, the authors were able to focus on the elite-mass dynamic seen in setting forth foreign policy options. The authors also assessed public opinion on threat perception, support for the war, and the beliefs about the possibility of terrorist attacks if the US did not implement retaliatory actions against Iraq. This study helped me gather as much information as possible on the public opinion of the war. This article discussed how the Iraqi War has sent Iraq into a political chaos and how the United States had no justified reason for its presence in Iraq. The article also discussed the insurgencies seen in Iraq as a reaction to the actions of the US government. This article brings to a sharper focus the unsupported claims of the US against Iraq and how such unfounded claims have only created more disasters for Iraq, if not for the US. This article helped me evaluate the impact of the war on Iraq and how US actions continue to cause chaos on Iraq. This research reviewed the premise that conservative-liberal identity functions as a preparation to adopt beliefs and attitude about newly politicized issues coincide with the socially accepted meanings of conservatism-liberalism. Study 1 of this research assessed in 2000, had a crucial prospective effect on the support in the invasion of Iraq in 2002 and in 2004, in relation to controlling substantive ideology, party identity, and demographics. For Study 2, the research discussed the conservative and liberal identifiers adopted positions on farm subsidy policies based on different signs which ideological groups support. I chose this paper because it discussed the impact of political discourse on the organization of political ideology. It also provided a theoretical understanding of the issue The above article is a personal account and analysis by the author on the events which unfolded in Iraq since the US declared war against it. The US troops have largely made

Lyric Poems in Ancient Times Essay -- Literary Analysis, Egyptian Poem

The lyric poems in the ancient times are presented in the first person point of view. Since lyric poetry expresses the personal and emotional feelings of a speaker, Sappho’s poems, Abu Nawar’s verses, Egyptian poems, and Neo-Christian Aztec poems explore the emotions of the speakers as they describe their culture, lifestyle, and tradition. These verses depict the passion, love, and perspectives of the ancient civilizations The Songs of Aztec Nobility encompass the curiosity of the speaker towards her social environment. In one of the Songs of the Aztec Nobility, the speaker conveyed: â€Å"Make your beginning, / you who sing. / May you beat again / your flowered drum, / may you give joy / to my lords, / the eagles, the jaguars. / Briefly are we here together† (1-8). This is the establishing point of the verse—expressing the delightfulness of the speaker. The poet uses metaphor, symbolism, and imagery to emphasize her perspectives. The flowered drum symbolizes happiness, delightfulness, and liveliness. The eagles and jaguars are imageries of strictness and wildness, but through the flower drums that continue to beat, these strict and wild lords become soft and overwhelmed. From this sense, it can be said that during the period of ancient Aztec, poems like this express the metaphorical emotions of the poets. On the other hand, the Greek poems envisage the concept of love and passion between two people. In one of the poems of Sappho, the speaker expressed: â€Å"Come to me now once again and release me / from grueling anxiety. / All that my heart longs for, / fulfill. And be yourself my ally in love’s battle† (25-28). The speaker in this part of the verse seeks for dependence. Same with the poetic techniques of Aztec poetry, this poem also... ...y, Odysseus’ fate depends on his power and magnificence. In the last part of the piece, the hero conveyed: â€Å"Yet Fate, yet cruel Fate repose denies; / A labour long, and hard, remains behind; / By heaven above, by hell beneath enjoin’d: / For the tiresias through th’ eternal gates / Of hell I trode, to learn my future fates† (Homer, 1853, XXIII; 266-270). Odysseus expresses his strength and influence to bring back his kingdom. Despite all his circumstances in the hands of different gods and goddesses, Odysseus emphasizes his strength to conquer all his foes and win the battle against them. This also brings him home to his family and followers. This idea proves that Odysseus’ destiny lies within his own hands. He holds his fate—depending on his wit, strength, and dignity. He used these personalities throughout his journey, which brings him back to his wife and son.

College Pressure at Lehigh University Essay

In †College Pressures†, author William Zinsser spends most of the time talking about students’ pressures, especially in the 60’s and 70’s, based on his experience at Branford College at Yale University. The article shows that students are facing pressures in lots of aspects, such as economic, parental, peer and self-induced aspects. However, these pressures are not rare in just a few universities. Economic pressure, parental pressure and peer pressure is present even in a prestigious university like Lehigh. Pressure is the new disease that is spreading through many universities and causing students to lose sight of the actual purpose of school by focusing only on test scores. To begin with, the tuition of Lehigh University increases each year, student’s economic pressure goes up as well. Since students don’t earn too much money, they have to plan each use of money carefully. For instance, in order to save money, students buy e-books instead of textbooks, buy things on Amazon, and sell things they don’t use anymore on E-bay. They have to save money for pursuing higher degrees later. It seems that the biggest pressure most students confront is the economic pressure. As Zinsser mentioned in the article, â€Å"The pressure is almost as heavy on students who just want to graduate and get a job.† (Zinsser, 1979, p.73) For international students, parents pay a lot for their children to study abroad because they want them to get a better education and thus lay a good foundation for their future. Studying in America costs lots of money, therefore, students have more pressure and push themselves to study harder. Additionally, competition for jobs and internships actually starts from freshman year. Chuxin, one of my friends at Lehigh University, goes to career services frequently to seek internships. I asked her why, and she said its better for us to care about our career since freshman year. Through internships, we can gain experiences for when we are looking jobs after graduation and add some excellent items to our resume as well. This obsession with getting a job as soon as possible is due to the desire to lower the economic pressure on the family of student. Moreover students have to face reality and make the best decision for their major and future direction. Sometimes a secure job is much more important than personal interest. As an international student in Lehigh University, I sometimes questioned myself about my purpose of studying abroad. Since seeking for good jobs has been a cruel race for undergraduate students in recent decades, pursuing higher GPA in college has truly stressed them out. Secondly, the parental pressure is another factor that is causing students much distress. One simple example, comparing their children to other children is one favorite way for parents to encourage their children, but this behavior sometimes can annoy children. Even though sometimes parents don’t intend to push their children, the children feel even more pressure. Parents work hard to pay for their sons and daughters; therefore, students should work harder to repay them. Take me as an example. When I was young, my parents divorced, eventually, my mother became a businesswoman and raised me up all by herself. I exert myself to get good grades so that I can return what she offered me one day. Hence, when getting bad grades on examinations, I feel sad and blame myself because I disappointed her, and because of my uselessness. For this reason, when I get bad grades, it will always be a long time for me to refresh the emotion. Furthermore, parents like to make choice, which in their mind, that considering the best for children’s future. My cousin, dreams to be an engineer, applied Lehigh University. Instead, however, her mother wants her to be a doctor because doctor has high social status, respected by others, and earns higher salary. She was matriculated by Case Western University already, which is good at medicine, but she is still waiting for the result of Lehigh University. She told me that she’s nervous because she doesn’t want to be a doctor at all. This creates the scenario in the article, where Zinsser said: â€Å"It is easy to look around for villains — to blame the colleges for charging too much money, the professors for assigning too much work, the parents for pushing their children too far, and the students for driving themselves too hard. But there are no villains, only victims. †(1979, p.73) Not only do students have to worry about parental pressure they are also concerned with peer pressure. From what I observed, half of students come with AP credits. I was once proud of m yself because of the superiority 14 credits in AP. Recently, however, I know that two of my friends already have 36 and 37 credits, and a few have more. One of my friends said to me †Hurry up, then we can graduate together!† I feel so nervous because everyone pursuits the higher-level academic performance and I stressed out because of the drastic competition. About 70 percent of my friends will go to summer school in the coming break, either in China or at Lehigh University. It seems that graduating in four years can’t satisfy us anymore; only if we study harder can we chase others’ rate of progress. Since competition among students becomes more severe, it causes peer pressure. Also, students care about each other’s study. One of my friends complains to me that her roommate cares her â€Å"way too much.† Her roommate always asks her where she is heading up to or what she is studying for. When the examination’s grade come out, she asks my friend’s final grade but doesn’t tell my friend hers. This kind of situation happens not rare. Students are interested in compare other’s grade with their own. In order to get greater achievement in study, students have to make the balance between time to study and time to do the activities. One of the students I know, for the sake of pursuing a higher GPA in this semester, has even give up the time for doing sports and participating extracurricular activities and dedicates his time to study to improve his academic performance. From my personal perspective, students will stress out by doing these kinds of things. I have a friend named Kai. He is a sophomore and has double major in mechanical engineering and electrical engineering. He overloads several credits each semester and the most important is that he got a 4.0 GPA in freshman year. Therefore, he becomes the â€Å"target† for all freshman students. When he walks on the street, some people, even not familiar with him, always stop him and ask him how he handles the study. We once chatted, and he told me he is just interested in engineering and wants to obtain real knowledge. He just does what he likes and is not the kind of person who succeeds by studying hard for tests. While, pressures young people face become universal today. Pressure on students is an â€Å"epidemic† in Lehigh University basically in three reasons: economic pressure, parental pressure and peer pressure. These are pressures that are conspicuously faced by a large number of students, and stress is more likely based on students’ academic study. There are still some other pressures caused by professors, friends or even students themselves. Pressure is not totally bad because it can motivate students to move forward and explore themselves better; nevertheless, students can’t let academic performance dominate their entire campus life, and it’s good for them to relax a little bit; otherwise, students sacrifice their education by becoming skilled test takers rather than truly gaining any knowledge in college. Reference Zinsser, W. (1979). College Pressures. Blair and Ketchum’s Country Journal, 6(4), 72–78.

Nike Case Study - 1779 Words

Nike Case Study Submitted in partial fulfillment of the requirements For Master of Business Administration Degree Tiffin University at University of Bucharest Information and Decision Support Course By Ciprian Jitaru Instructor: Prof. John J. Millar Ph.D. Dean Emeritus and Professor of Management Cohort 9 November 06, 2010 1. What external and internal pressures did Mark Parker face when he assumed the leadership of Nike, and how did he respond to this challenges? In order to understand the challenges that Mark Parker had we need to know what the internal and external business environment was. Speaking about external environment in that period Adidas become more powerful in the U.S. market trough the†¦show more content†¦This decision allowed Nike to develop an entire new range of products and increased sales and profitability. 3. Part of the strategic management is accomplished via SWOT analysis. What is the evidence that the leadership at Nike is making use of this tool? SWOT analysis is part of environment analysis , strength and weakness is part of internal environment, threats and opportunities are linked to external environment. Looking at the strategic decision made by Nike it is clear that they used SWOT analysis. We can see that they looked at the internal environment and establish the strengths-specially the fact that the main strength of Nike is innovation. The best proof that Parker identified innovation as the main strength is the fact that he established the Explore group and he involved himself in the Nike+iPod program. The threat that was identified trough SWOT analysis was the Adidas which become bigger after buying Reebok. Trough the acquisition of Reebok, Adidas became not only bigger but also it gained a much more powerful position on the US market, because Reebok was an American company and had a better understanding of the U.S marke 5002006132t. Shifting the brand focus from product-based to customer-driven focus it a proof that Nike leadership used SWOT to analyze the opportunities in the market .Analyzing the opportunity showed that customers needShow MoreRelatedNike Case Study1004 Words   |  5 PagesRSS Case Study: E-recruitment gets Nike on track Posted by HR Zone in Strategies on Thu, 09/12/2004 - 16:54 0 inShare The Nike employer brand is extremely powerful in attracting potential talent to the business making the process of handling applications and supporting the resourcing process effectively and efficiently critical to business success; implementing e-recruitment was identified as the way to solve this businesses hiring problems. The issue Nike currently receives aroundRead MoreNike Case Study1112 Words   |  5 PagesCase Study- Nike 1. Discuss how Nikes growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. 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While Nike management addressed several issues that are causing the decrease in market sales and prices of stocks, management presented its plans to improve and perform better. †¢ Third party sources also gave their opinions on whether the stock was a sound investment. WACC CALCULATION: Cost of Capital Calculations: Nike Inc Cohen calculatedRead MoreNike Case Study1219 Words   |  5 PagesCase Discussion Questions 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Some people probably think that designing and marketing its products is what Nike is responsible for. But outsourcing its manufacturing divisions into foreign countries doesn ´t release Nike from the responsibility. During a developing process manufacturing is one of the most important intermediate steps and because of