Saturday, July 11, 2020
The DC IELTS Essay Sample Will Help You Succeed In Taking The Exam
The DC IELTS Essay Sample Will Help You Succeed In Taking The ExamDC IELTS is one of the test preparation guides that has brought many students a lot of success in the English language. But, if you are not going to use the book it would be useless for you. You need to make use of the book in order to master the basics of the test. This will help you prepare for the test and also make you understand the material better.The DC IELTS also includes an essay that tests your knowledge about the material. This will help you develop your knowledge further about the material so that you will be able to answer the question based on your knowledge. The IELTS essay samples will help you to avoid spelling mistakes and will help you figure out the right answer to the question.A good essay sample should not only be written from your own point of view. You have to combine your knowledge with the text that you are supposed to answer. You also have to use the right grammatical and sentence structures. All these things are very important because the IELTS assessment would focus on your general knowledge rather than your knowledge of the subject that you are studying. The book has some sample questions and you can study them to improve your writing skills.The DC IELTS is more about English grammar and sentence structure than anything else. The focus of the exam is on how you can express yourself using the correct grammatical structures and correct sentence structure. The wrong structure may mislead the examiner and might affect your overall score. The IELTS has numerous essay samples that test your knowledge on the material.You also need to have an internet connection and a computer in order to practice the question papers and the essay samples. There are various types of books available on the internet. Some of them include different versions of essay and question papers and some of them include sample essays as well. The book also provides you the sample flashcards. The problem with these types of books is that they provide you a lot of information but you still need to take them for a test.In addition to this there are many websites that provide you with the actual book and all the information that you require about the essay. They also have the actual paper so that you can practice writing on it. Most of these websites also provide you with the online version of the essay and you can access the page with the sample essay.When you take the exam for the first time you have to choose the essay paper that you want to write and then you need to go back and review it over again. You have to know all the information regarding the material and the answers.The essay sample will allow you to become familiar with the material and you will be able to master the material easily. It will help you a lot in preparing for the exam.
Wednesday, May 20, 2020
Substance Abuse In America - Free Essay Example
Sample details Pages: 7 Words: 2022 Downloads: 6 Date added: 2019/08/16 Category Health Essay Level High school Tags: Substance Abuse Essay Did you like this example? Substance abuse has always had a constant presence in American culture but was never seen in the limelight. The society has always talked down on its victims and tried to shield the youth away. According to research, throughout the past four generations, every generation had addiction problems and this shielding process hasnt helped. Donââ¬â¢t waste time! Our writers will create an original "Substance Abuse In America" essay for you Create order The youth and parents should be informed about the risks of substance abuse and schools should be taking on a larger role, instead of shying away from the problem. Since using substances at a young age can increase your risks of being addicted later on in life and change your brain structure, which can lead to triggering mental disorders, disabilities, and health problems. Not to mention the glorification of substances in the media has led to the youth normalizing them. Substances throughout the years have been incorporated more and more into our culture. In the past four generations, Millennials have been close to first in use of every substance and normalizing has done nothing but worsen the problem. Understanding substance abuse and its causes are one of the main problems of this issue. Most people if not involved tend to tune out information and think of addicts as outsiders. When people think about substance abuse or drug addiction, in general, most people try to stereotype but in recent times, substances have been normality for the population and especially the youth. People that look sober could be abusing substance in their life. Their substance of choice could range from illegal drugs to substances like alcohol and tobacco. Their choice completely depends on the user. Some people abuse substances for their enjoyment, some abuse for what they have gone through in life, and some do it for both reasons. These reasons can go as in-depth as the consumers gender. For example, Marijuana is used more by males and this goes for most other addictive drugs. Similar to other addictive drugs, fewer females than males use marijuana.(Substance use in Women 2018) Another example of this c an be seen in women. They are more likely to use prescription pills than men. A couple of reasons for this can be that women go through more pain than men. -women may be more likely to take prescription opioids without a prescription to cope with pain,-(Substance use in Women 2018) Women also have more access to prescription drugs -because women are also more at risk than men for anxiety and insomnia, it is possible that women are being prescribed more of these types of medications;(Substance use in Women 2018) Just like weve mentioned earlier their experiences could lead to them to abusing substances. An example of this can be seen in a specific study done on teenagers stating that -male high school students who smoke marijuana reported poor family relationships and problems at school-(Substance use in Women 2018). Going through trauma during their childhood can also lead to them abusing substances. The risks of substance abuse increase drastically for adolescents before their mid-20sà because of the probable influences of that substance having on their developing brain. Recent research has indicated that adolescent substance users show abnormalities on measures of brain functioning, which is linked to changes in neurocognition over time.(Squeglia 2009) They have also stated that Substance abuse during this time can have impacts on hippocampal volume, prefrontal cortex volume, white matter volume, and its quality, and brain blood flow. (Squeglia 2009) Adolescents abusing substances can also have different changes in brain function and structure. For example, -heavy drinking during adolescence can lead to a decreased performance on cognitive tasks of memory, attention, spatial skills, and executive functioning.(Squeglia 2009) Not only affecting performance but also embedding that substance into the brain. Studies have also shown changes similar to heavy drinking with the use o f Marijuana which is one of the top substances being used by the youth. All of these changes can differ from user to user according to their genetics, environment, amount of use, etc. One thing certain is that substance using adolescents differ from non-substance users. In areas such as neuropsychological performance, brain tissue volume, white matter integrity, and functional brain response.(Squeglia 2009) Substance abuse on top of changing the users brain structure can expose the user to other mental disabilities and health problems. For example, tobacco smoke can cause many cancers, methamphetamine can cause severe dental problems, and that opioids can lead to overdose and death.(Drugs, Brains, and Behavior: The Science of Addiction 2018) Substance use and mental disabilities can in some cases coincide. In some cases, mental disorders such as anxiety, depression, or schizophrenia may come before addiction; in other cases, drug use may trigger or worsen those mental conditions,-(Drugs, Brains, and Behavior: The Science of Addiction 2018) Some users end up taking these substances to reduce the symptoms of their illnesses which worsen their mental disorder in the long run. The National Bureau of Economic Research states that -mental health disorder patients are responsible for the consumption of: 38 percent of alcohol 44 percent of cocaine 40 percent of cigarettes.(The Connection Betwee n Mental Illness and Substance Abuse 2018) There is an obvious relation between substance abuse and mental health disorders and any combination of the two can develop with their own causes and symptoms. The most common issue is because people try to self medicate. For example, people self-medicate for reasons such as depression The depressed patient who uses marijuana to numb the pain.(The Connection Between Mental Illness and Substance Abuse 2018) or for having low energy The patient with low energy and lack of motivation who takes Adderall, cocaine or crystal meth to increase their drive to get things done.(The Connection Between Mental Illness and Substance Abuse 2018) Although these can be seen as temporary fixes, using substances only leads to more problems. Adolescents being influenced into drug abuse can also be seen in many examples. In an excerpt from Improving Cultural Competence. The author talks about a college student living in San Diego who is being sent to treatment. The student named Lisa talks about her use of substances starting at the age of 15 with Marijuana. The use of this substance started, she states In her first year of high school,-(Improving Cultural Competence 2014) because -she had difficulty fitting in.(Improving Cultural Competence 2014) This goes along with substance use being correlated to something happening in their life. In this example, Lisa uses Marijuana because she is having trouble fitting in with others. As the excerpt continues we figure out that Lisa moves onto ecstasy when introduced to it by her new found friends. This shows the influence of others and the influence of the surrounding culture. Lisa during her treatment states, -that she has long felt neglected by her parents, who are too intereste d in material things. She sees her drug use and that of her friends as a rebellion-(Improving Cultural Competence 2014) This is another example of a problem in her life that causes her to turn to substances. Lisas family neglecting her and favoring materialistic things turns her to cope with that problem by using substances. Lisa also does not believe that she has a problem which is an issue most users face. Surveys which were done through 2005 to 2008 by a national survey show that about 95 percent of people needing treatment thought that they did not need it. During this generation, the media has also played a big role in not only influencing but also glorifying and normalizing substances to the youth. These influences have come from music to social media to advertisements and branches out to many more outlets. For example, rap music since the 1980s had rappers mention substances in their music. A study done by the University of California, Berkley points out that these mentions had risen over time from 1979 to 1997. About 19 percent of songs in the late 1980s made references to substance abuse while during the 1990s, the percentage was up to 69 percent. These mentions only influenced adolescents, creating motivational factors to be like the rappers. Alcohol also was another substance being used heavily in music which also had influence. The music does not cause teens to drink, but it can influence them to do so, said Beeson.(Gonzales 2017) who is a licensed professional counsel for Northwestern University. These mentions dont only influe nce but create a culture around their music. Nowadays, the mentions of substance abuse in a rap have declined but another genre has risen. Research done by Addictions.com states that country ranked first with an average of 1.6 drug mentions per song. Rap came in last with less than 1 mention on average,-(Scaccia 2017) Music although playing one of the key roles isnt the only part of media influencing adolescents. Advertisements of alcohol and tobacco also play a big role in influencing the youth. More than $25 billion per year is spent on advertising for tobacco, alcohol, and prescription drugs, and such advertising has been shown to be effective.(Pediatrics 2010) Having advertisements on products like tobacco and alcohol normalize activities like drinking and smoking. Research reveals that advertising may be responsible for up to 30% of adolescent tobacco and alcohol use.(Pediatrics 2010) Tobacco being one of the top dogs spends an estimated $15 billion per year on advertising. The industry since the 60s had their own agenda to attract underage smokers and since then it has worked. For example, Given the demographics of smokers, half of them had started smoking by the age of 13 and the rest by the age of 19.(Pediatrics 2010) According to 2009 Monitoring the Future study, nearly half of all teenagers have tried smoking, as have 20% of all 8th-graders.(Pediatrics 2010) These advertisements rat ionalize smoking by showing its users as young, healthy, and adventurous. Since the ban on cigarette commercials on Television, teen magazines have the most of the advertisers. Nowadays, tobacco can also be seen in vape form and is being advertised on social media. Alcohol also being another behemoth in advertising spends roughly around $6 billion annually. Its advertisements similar to tobacco, shows young people have the time of their lives. Unlike the tobacco industry, alcohol can run commercials on Television and much of the advertising is done while teenager specific shows and sports are on air. Currently, teenagers are 400 times more likely to see an alcohol ad than to see a public service announcement (PSA)-(Pediatrics 2010) Now knowing substance abuse, its dangers, and its glorification in the media, we can look at why our attempts at solving this issue have failed. Most media-based efforts are campaigns which never base their message on established theories but only the obvious answers. Most campaigns are often manipulative and use fear-based appeals, which make unrealistic threats while successful media campaigns do the opposite. They always base their campaigns off of established theories of persuasion, and not common sense. They are usually using subtle messages, often appealing to parents and trying to involve larger efforts made by communities and schools. For example, The Parents campaign was one of the most successful campaigns that adolescent drug abuse had seen. This campaign was a smaller scale national campaign which informed the parents and made them monitor children more closely. Campaigns which are more about the users tend to work better than ones which arent. Campaigns instead of tellin g users to Just say no they need to be more personal with the issue. Adolescent substance abuse needs to have efforts made by not only the campaigns but large communities for them. A change in culture needs to happen, and everyone needs to be informed and mainly accept this problem. Substance abuse has always been a part of American culture throughout history. Every generation with its own set of problems. One thing they all have in common is the lack of knowledge. The youth and parents need to be informed about substance abuse in general, and schools need to take a bigger role. Since using substances at a young age can increase the users risks of becoming addicted, and triggering mental disorders, disabilities, and health problems, adolescents need to be prevented from using substances. The glorification in the media needs to be toned down and come with information.
Wednesday, May 6, 2020
Organizational Culture and Berkshire Hathaway - 5269 Words
BANKING ACADEMY OF VIETNAM BTEC HND IN BUSINESS (ACCOUNTING) ASSIGNMENT COVER SHEET NAME OF STUDENT Hoang Nang Le Minh REGISTRATION NO. F06 - 090 UNIT TITLE Unit 3: Organisations and Behaviour ASSIGNMENT TITLE Berkshire Hathaway ASSIGNMENT NO 1 of 2 NAME OF ASSESSOR Ms Le Thu Hanh SUBMISSION DEADLINE I, ___________Minh_______________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. _______________Minh_________________ _________________________ Signatureâ⬠¦show more contentâ⬠¦His purchase of the National Indemnity Company marked the companyââ¬â¢s first venture into the insurance market, which proved to be very successful. The last Berkshire Hathaway plant was closed in 1985. Buffett continued to direct Berkshire Hathaway into other investments, which led them to owning brands such as Dairy Queen, Clayton Homes and MidAmerican Energy Holdings. Currently, Berkshire Hathaway stands as the most respected company (Forbes 2007) and currently has the worldââ¬â¢s richest man as its CEO and largest shareholder. Berkshire Hathaway is also one of the few companies that have reached the $100,000 share price. Note as of 2012: Berkshire Hathaway (Berkshire or the group) is diversified holding company engaged primarily in the provision of insurance and reinsurance products and services. Additionally, the group is engaged in non-insurance businesses including utilities and energy, finance, manufacturing, service and retailing. Berkshire has overall 76 operating businesses. The group primarily operates in the US. It is headquartered in Omaha, Nebraska and employs 270,858 people. The group recorded revenues of $143,688 million in the financial year ended December 2011 (FY2011), an increase of 5.5% over FY2010. The operating profit of the group was $15,314 million in FY2011, a decrease of 19.6% over FY2010. 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Buffett and his company, Berkshire Hathaway, the bankââ¬â¢s largest investor, with a 10 percent stake. Mr. Buffettââ¬â¢s imprimatur helped make Wells Fargo the nationââ¬â¢s most valuable bank. Selling more products to customers has been a driving force of the San Francisco company. Wells Fargo hadRead MoreOrganizational Culture and Costco Essay3370 Words à |à 14 PagesGroup 4 Jiaqi Ji, Kai Yang, Yuju Chien, Longyi Han, Uthum Kurukulasooriya ââ¬â Wednesday section 24 Contents Abstract 2 Introduction 2 Cultural context 3 Organizational Culture 4 Affects of Organizational Culture 8 Team 4 Group dynamics 10 Bibliography 12 Abstract We chose Costco for our term paper because of the high opinion each of us had towards it. We are all a part of the Costco generation; it is a household name and we look to it as one of lifeââ¬â¢s necessities. Furthermore we
Stroke Essay Example For Students
Stroke Essay Table of ContentsDefinition2General Information3TypesIschemic Stroke4Hemorrhagic Stroke5Stroke Warning Signs.6Risk FactorsTreatable Risk Factors7How a CVA is Diagnosed8Medical TreatmentEmergency and Rehabilitation.9Prevention and Prognosis10Effects of Stroke11Common Problems and Complications12Statistics13Cost Of Stroke to the United States14Final Data for 200014Key Terms15DefinitionA cerebrovascular accident more commonly known as a stroke or brain attack is the term used to describe the sudden death of brain cells in a localized area due to inadequate blood flow. In order to woke the brain needs a constant supply of oxygen and nutrients. This supply is carried to the brain by blood through the arteries. If part of the brain is deprived of blood for longer than a few seconds brain cells can die. A stroke causes loss of function, sometimes permanently, in the part of the body that is controlled by the damaged part of the brain. General InformationA stroke occurs when blood vessels in the brain burst spilling blood into the space surrounding brain cells, or when the blood supply to part of the brain is blocked thus a stroke is known as a cerebrovascular accident (cerebro refers to a part of the brain vascular refers to the blood vessels and arteries.) In the same way that a person suffering a loss of blood flow to the heart is said to be having a heart attack, a person with a loss of blood flow to the brain or sudden bleeding in the brain can be said to be having a brain attack. Blood flow to the brain tissue can be hampered in two ways, one the vessel ruptures, causing blood to leak into the brain. Hemorrhagic is the term used to describe bleeding into the brain or the spaces surrounding the brain. In the second the vessel clogs within Ischemic is the term used to describe the blockage of blood flow and loss of oxygen and nutrients for brain cells. Blood clots are the most common cause of artery blockage. The process of clotting is necessary and beneficial through out the body because it stops bleeding and allows repair of damaged areas of arteries or veins. However when blood clots develop in the wrong place within the artery they can cause devastating injury by interfering with the normal flow of blood. Clots most often form due to Atherosclerosis. In Atherosclerosis cholesterol containing fatty deposits (plaques) build up over time on the inside of the artery walls. This accumulation narrows, hardens, and roughens the inside surface of the arteries. Turbulent blood flow around deposits of plaques trigger clot development. Ischemic StrokesA Ischemic stroke occurs when a blood clot blocks an artery either in the brain itself or in the neck. These blockages stem from three conditions; the formation of a clot within a blood vessel of the brain or neck, called Thrombotic; The movement of a clot from another part of the body such as the heart to the neck or brain called embolism; or a severe narrowing of an artery in or leading to the brain, called stenosis. Thrombotic stroke occurs when a blood clot forms in one of the cerebral arteries that stays attached to the artery wall until it grows large enough to block blood flow.Cerebral Thrombus occurs most often at night, or early in the morning. In most instancies the underlying cause is Atherosclerosis. Cerebral thrombosis is often preceded by a transient ischemic attack, or TIA, sometimes called a mini-stroke. In a TIA, blood flow is temporarily interrupted, causing short lived stroke like symptoms.This kind of Ischemic stroke accounts for 60% of a stroke cases. Embolic stroke is another common form of Ischemic stroke. It can occur when a clot, or small piece of plaque formed elsewhere in the circulatory system breaks free.This free roaming clot travels through the bloodstream until it reaches vessels too small to let it pass. This kind of stroke accounts for 20% of all strokes. In most instancies the underlying case is Atrial Fibrillation. A disorder of the heart beat. The heart doesnt completely empty the blood from the chambers. This stagnant blood forms clots that break off and inter the circulation. Atrial Fibrillation is a factor in about 15% of Embolism stroke.The risk of a stroke from atrial fibrillation can be dramatically reduced with daily use of
Thursday, April 23, 2020
Saipo The Project Identity
Mission The mission of Saipo Company is to provide people in developing regions with the products of the soap recycling process because of the observed lack of inexpensive hygiene products in many countries globally. Thus, the practical goal of the companyââ¬â¢s work is to cooperate with soap producers round the world to recycle the leftover or expired soap materials to distribute the products in developing countries.Advertising We will write a custom essay sample on Saipo The Project Identity specifically for you for only $16.05 $11/page Learn More Brand Value Saipo Company focuses on providing the unique products and services which are interesting not only for the potential customers as the productââ¬â¢s target audience but also for the companyââ¬â¢s partners and shareholders because of expanding the possibilities for combining the elements of profitable and charitable activities. Combining the efforts of giant producers of soap and contributi ng to the increase of shareholdersââ¬â¢ gains, Saipo is the potentially most recognizable producer of soap in developing countries because of the productsââ¬â¢ availability and social mission. The customersââ¬â¢ perception of the brand depends on the actual provision of inexpensive soap products in developing regions to determine the market and target audience of Saipo products. Saipo explores the new market segment with the help of effective strategies. The brand recognition as well as brand value can be discussed as depending significantly on orienting to innovation and creativity along with following the people-oriented culture and strategy. The demand for hygiene products globally affects the unique mission of Saipo Company which is the contribution to improvement of living conditions in developing regions while affecting availability of soap products. The Impact of Readings To work out the effective name for a new company, it is necessary to focus on the creative appro ach. The role of creativity in the project identity and product development is emphasized in the research by Brattstrom, Lofsten, and Richtner. Thus, the researchââ¬â¢s results influenced the process of developing the name and the further focus on the effective mission statement because the authors presented the detailed description of the product development process (Brattstrom, Lofsten, and Richtner 744).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Nevertheless, the development of a mission statement requires the concentration on the specific goals, functions, activities, and strategies followed and performed by the company. Paying attention to the research conducted by Cheung, Wong, and Lam, it is important to note that goal clarity and the focus on innovation along with creativity are the important factors to influence the brandââ¬â¢s success (Cheung, Wong, and Lam 690). That is why, these aspects should be taken into consideration while developing the effective mission statement. To develop the points associated with brand value, it is necessary to refer to the elements of the companyââ¬â¢s organizational structure, culture, and performance in order to distinguish the aspects which contribute to the companyââ¬â¢s uniqueness. The article by Cheung, Wong, and Lam and the research by Rauniar and Rawski are important to answer the questions about the Saipo Companyââ¬â¢s mission, goal, and particular features of the enterpriseââ¬â¢s performance with orienting to the profitable and charitable activities (Cheung, Wong, and Lam 690-691; Rauniar and Rawski 939). The readings on the aspects of the project development and specific organizational structures of companies to succeed within the market and industry are useful to decide what details should be accentuated in the mission and brand value statements to attract the target audience and potential i nvestors. Works Cited Brattstrom, Anna, Hans Lofsten, and Anders Richtner. ââ¬Å"Creativity, Trust and Systematic Processes in Product Developmentâ⬠. Research Policy 41.1 (2012): 743-755. Print. Cheung, Sai On, Peter Wong, and Anna Lam. ââ¬Å"An Investigation of the Relationship between Organizational Culture and the Performance of Construction Organizationsâ⬠. Journal of Business Economics and Management 13.4 (2012): 688-704. Print.Advertising We will write a custom essay sample on Saipo The Project Identity specifically for you for only $16.05 $11/page Learn More Rauniar, Rupak and Greg Rawski. ââ¬Å"Organizational Structuring and Project Team Structuring in Integrated Product Development Projectâ⬠. International Journal of Production Economics 135.1 (2012): 939-952. Print. This essay on Saipo The Project Identity was written and submitted by user Reece Diaz to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Tuesday, March 17, 2020
Buy Or Build Decision Support System Example
Buy Or Build Decision Support System Example Buy Or Build Decision Support System ââ¬â Coursework Example BUY OR BUILD DECISION SUPPORT SYSTEM In the wake of globalization, the cost of managing an organization in regard to products supply and logistics has become central in determining success. This has led to increased research on how to make informed decisions on which method to adopt as far as purchasing and supply chain is concerned. With the emergence of information and communication technology integrated supplier selection system, efficiency is possible and profitability is achievable (Lee, et al. 2006). It is worth to note that selection of the supplier is currently a pertinent decision as regards supply chain management for various industries and particularly processors and manufacturers. The issues to be dealt with therefore revolve around establishing an effective supplier network management. This constitutes supplier selection criteria identification, selection decision on the supplier and supplier progress monitoring.Decision support system involves integration of a supply an d logistic model in which accurate, quick and efficient decisions can be reached. Building a decision support system is both economical and sustainable. Opting to build rather than buy helps the organization in minimizing the risks associated with procurement section in preference to routine outsourcing on order-placing. Grey relational analysis (GRA) model is one of the widely used applications (Lee, et al. 2006). As it seeks to evaluate the supplier, it captures the quality of the product, purchase price, date for delivery, and quantity demanded. The simple steps to make appropriate decision regarding application are as shown below.Set objectivesIdentify alternativesEstimate costsConsider the availability of skilled human capitalCollect data and analyzeCalculate the grey relational gradeDetermine the best supplierThe above highlighted steps will help in building a decision support system that will remain profitable and sustainable by the organization.ReferenceLee, J., & Internatio nal Workshop on Data Engineering Issues in E-Commerce and Services, DEECS. (2006). Data engineering issues in e-commerce and services: Second international workshop, DEECS 2006, San Francisco, CA, USA, June 26, 2006 : proceedings. Berlin [etc.: SpringerLink [host.
Sunday, March 1, 2020
How To Nail Product Positioning With April Dunford
How To Nail Product Positioning With April Dunford The success of your company depends on the marketing you do, how you choose to present the benefits of a product or service, and which audience to target. How you position a product or service can make or break your company. Stop right there. Forget everything you thought you knew about product positioning. Connecting your product or service with buyers is not a matter of following trends, selling harder, or trying to attract the widest customer base. Today, my guest is April Dunford, who has launched more than a dozen products and shares some of the biggest mistakes that startups, marketers, and entrepreneurs make with product positioning. Also, sheââ¬â¢s the author of Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It. Aprilââ¬â¢s book describes her point of view on positioning and offers a step-by-step process to perfectly position your product or service. Career Change: Fake it til you figure it out. How hard can it be? Do it right, and the company grows quickly, gets acquired; you get bored and do another startup Definition of Positioning: How to win at doing something that a well-defined market cares about Perfect marketing execution wonââ¬â¢t save you from weak positioning; marketing execution and results are only as good as positioning that feeds into them Who should decide the positioning for your product? Everybody Siebel Story: Too small to buy out beyond a billion dollars Positioning Pitfalls: People donââ¬â¢t do positioning deliberately; and when they try to fix it, they donââ¬â¢t follow a process but wing it or write a ââ¬Å"Positioning Statementâ⬠Positioning Statement Components: Whoââ¬â¢s your competitive alternatives? What are the unique capabilities or features that your product has? Whatââ¬â¢s the value that those features can enable for customers? Whoââ¬â¢s my target customer? Is this a market that Iââ¬â¢m going to win? Signs of weak positioning include: How a customer reacts to your product/service They compare you to a non-competitor; not in the right market Customer knows what you do, but not the value or why they should careLinks: April Dunford Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It If you liked todayââ¬â¢s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by April Dunford: ââ¬Å"Not only is positioning a thing I should figure out, its potentially a super powerful thing.â⬠ââ¬Å"Two years after graduating from engineering, Im running this great big marketing team. Its global. Iââ¬â¢ve got this giant budgeteven though I was completely unqualified for it.â⬠ââ¬Å"I focus on positioning, mainly because I think people do a really terrible job at positioning. Theres not many people that know how to do it right.â⬠ââ¬Å"A shift in positioning can totally result in a shift in the product roadmap, a shift in your pricing, a shift in a way you sell, a shift in your channels.â⬠You see signs of weak positioning across your entire sales marketing funnel, but often the place where itââ¬â¢s most obvious is looking at how a customer reacts when they first encounter your product or your offering.
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